Privacy Policy

Meridella Wellness LLC (“Meridella Wellness,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly, transparently, and in accordance with applicable data protection laws.

This Privacy Policy explains how we collect, use, process, disclose, retain, and protect personal information when you interact with our websites, applications, digital products, and services.

This Policy applies to:

• Our website at https://meridellawellness.com
• Our wellness application at https://app.meridellawellness.com
• Digital wellness courses, workshops, ebooks, and downloadable resources
• Newsletter subscriptions and email communications
• Marketing and community interactions through Instagram, TikTok, and YouTube
• Customer support and related business operations

Meridella Wellness LLC is a New Mexico limited liability company serving customers in the United States and internationally.

Where applicable local laws provide additional mandatory privacy protections, those protections take precedence over conflicting provisions of this Policy.

Meridella Wellness LLC generally determines the purposes and means of processing personal information collected through its services.

Under applicable privacy laws, Meridella Wellness may act as a data controller or equivalent responsible organization.

Business Contact Information

Individuals may contact us regarding privacy questions, data protection rights, or concerns about our information practices.

Where applicable law requires an additional privacy representative or designated contact, we will provide the relevant information.

The personal information we collect depends on how you interact with our services.

3.1 Information You Provide

We may collect:

• Name and email address
• Account registration information
• Customer support communications
• Purchase and subscription records
• Newsletter subscription preferences
• Information submitted through website forms
• Custom affirmations, self-care tasks, and reminders
• Other information voluntarily provided through our services

3.2 Technical and Device Information

Our websites, applications, and technical service providers may process:

• IP addresses
• Browser and device information
• Operating system information
• Authentication and session identifiers
• Website and application activity
• Security logs
• Technical error information

This information may be used to operate, secure, maintain, and troubleshoot our services.

3.3 Payment and Transaction Information

Meridella Wellness plans to use Paddle as its authorized reseller and merchant of record for eligible digital product and subscription purchases.

For transactions processed through Paddle, Paddle acts as the legal seller and may collect or process personal information, including:

• Customer names and email addresses
• Billing addresses and country of residence
• Payment information
• Purchased products and subscription details
• Transaction identifiers and payment status
• Information necessary for fraud prevention, tax compliance, refunds, and customer support

Meridella Wellness may receive transaction information necessary to provide purchased products, activate subscriptions, administer customer accounts, and respond to support requests.

Payment information submitted through Paddle’s checkout is processed in accordance with Paddle’s applicable privacy practices.

Meridella Wellness does not require customers to enter complete payment card numbers into its general wellness application.

Paddle may act as an independent data controller for personal information processed in connection with its merchant-of-record responsibilities.

Paddle Privacy Policy: https://www.paddle.com/legal/privacy

3.4 Wellness-Related Information

Meridella Wellness provides general wellness education and personal wellness tools.

Our offerings include yoga, Qigong, meditation, mindfulness, stress management, resilience education, relationship communication workshops, affirmations, and self-care checklists.

Our services do not require customers to disclose medical diagnoses, physical health conditions, mental health conditions, or medical histories.

Our application does not include a journaling feature or a system designed to diagnose, treat, or monitor medical conditions.

Users may voluntarily enter personal information into customizable features, including affirmations and self-care tasks.

Depending on what users choose to enter, this information could reveal sensitive personal circumstances.

We process such information to provide the requested application features and for other purposes disclosed at collection.

We do not require sensitive health information as a condition of accessing our general wellness educational services.

We may collect personal information through:

• Website and application registration
• Newsletter and free-resource signup forms
• Digital product purchases and subscription transactions
• Customer support inquiries
• Information voluntarily entered into our application
• Technical systems necessary for service operation and security
• Interactions with our social media accounts
• Authorized third-party service providers

Social Media Interactions

When you interact with Meridella Wellness through Instagram, TikTok, or YouTube, we may receive information made available through those platforms.

Depending on the interaction and platform, this may include:

• Public usernames and profile information
• Comments on our posts or videos
• Direct messages sent to our accounts
• Engagement information
• Information voluntarily submitted through linked forms

Social media platforms independently collect and process information according to their own privacy policies.

Meridella Wellness plans to use Metricool to assist with managing its social media presence.

Metricool may be used for:

• Scheduling and publishing content
• Managing connected social media accounts
• Reviewing audience engagement
• Analyzing content performance
• Monitoring social media interactions

The information available through Metricool depends on the connected platforms and features enabled.

We may receive aggregated analytics or account-level interaction information from connected platforms.

Viewing a Meridella Wellness video or social media post does not necessarily mean that Meridella Wellness receives personally identifiable information about the viewer.

Relevant Third-Party Privacy Policies

Meridella Wellness uses or plans to use the following social media and marketing platforms. Each platform may independently collect and process personal information under its own privacy practices.

• Metricool Privacy Policy: https://metricool.com/privacy-policy/
• Instagram Privacy Policy: https://privacycenter.instagram.com/policy/
• TikTok Privacy Policy: https://www.tiktok.com/legal/page/us/privacy-policy/en
• YouTube Privacy Policy: https://www.youtube.com/t/privacy
• Google Privacy Policy: https://policies.google.com/privacy

YouTube is operated by Google, and its privacy practices are governed by Google’s Privacy Policy. Both links are provided for convenience and transparency.

Users are encouraged to review these policies to understand how their information may be collected, processed, and managed when interacting with Meridella Wellness on third-party platforms.

If automated direct-message campaigns or additional lead-capture integrations are introduced, we will provide appropriate disclosures concerning the information collected and its use.

We process personal information to:

• Provide website and application functionality
• Create and manage customer accounts
• Deliver purchased digital products
• Activate and administer subscriptions
• Confirm purchases and payment status
• Coordinate billing, refund, and payment-related support with Paddle
• Provide customer support
• Deliver requested wellness guides
• Send newsletters and promotional communications where permitted
• Manage social media engagement
• Maintain website and application security
• Prevent fraud and misuse
• Comply with legal obligations
• Improve the reliability and functionality of our services

We do not use personal information for materially unrelated purposes without providing appropriate notice or obtaining consent where required.

Where the European Union General Data Protection Regulation (GDPR) or United Kingdom GDPR applies, we process personal information using an appropriate lawful basis.

Performance of a Contract

Processing necessary to provide accounts, digital products, subscriptions, and requested services.

Consent

Processing based on valid consent, including certain marketing communications, nonessential tracking technologies, and information requiring consent under applicable law.

Legitimate Interests

Processing reasonably necessary to maintain security, prevent fraud, respond to inquiries, and support business operations, where those interests are not overridden by individuals’ rights and freedoms.

Legal Obligations

Processing necessary to maintain required financial records and comply with applicable laws.

Where processing involves special-category personal data, we will also identify an appropriate additional legal condition.

Individuals may withdraw consent where consent is the applicable lawful basis.

Withdrawal does not affect processing lawfully completed before consent was withdrawn.

Meridella Wellness uses Kit, formerly ConvertKit, to manage newsletter subscriptions and email communications.

Visitors may request complimentary wellness resources, including:

• 25 Intimate Conversation Starters
• 30 Days of Self-Love
• 3 Powerful Visualizations to Manifest Your DREAM Life

A request for a free guide may be accompanied by an opportunity to subscribe to the Meridella Wellness newsletter.

Where consent is required, newsletter enrollment will be presented clearly and consent will be collected through an appropriate signup mechanism.

Requesting a free resource does not, by itself, constitute consent to unrelated promotional emails where separate consent is legally required.

Subscribers may receive:

• Wellness education and reflections
• Company updates
• Course and workshop announcements
• Ebook releases
• Promotional communications consistent with their preferences

Kit may provide email engagement functionality, including email-open and link-click measurements, depending on the features enabled.

Subscribers may unsubscribe using the link provided in marketing emails.

We may retain limited records necessary to honor unsubscribe requests and demonstrate compliance.

Kit Privacy Policy: https://kit.com/privacy

Our application may allow users to manage:

• Automatically provided affirmations
• Custom affirmations
• Built-in self-care checklists
• Custom self-care tasks
• Scheduled reminders
• Notification preferences
• Account settings

The application does not include a personal journaling feature.

We process application information to provide features selected by users.

Application data may be stored through Supabase and associated technical infrastructure.

Access to user-created information is restricted or otherwise controlled according to applicable technical permissions and operational requirements.

Users may request access to, correction of, or deletion of their information by contacting: connect@meridellawellness.com

Where in-app deletion tools are available, users may also use those features.

Meridella Wellness provides general wellness education, digital learning resources, and personal wellness tools.

Our services are not designed to diagnose, treat, or monitor medical conditions, and customers are not required to disclose physical or mental health conditions to participate in our educational offerings.

We do not provide a medical-record system, symptom-tracking system, or personal journaling feature.

However, certain privacy laws define consumer health data broadly and may protect information that reveals or permits inferences about an individual’s physical or mental health.

These laws may include Washington’s My Health My Data Act and other applicable state consumer health privacy legislation.

The applicability of these laws depends on the information actually collected or processed, the purposes of processing, the individuals involved, and the law’s jurisdictional requirements.

Where applicable law governs consumer health data processed by Meridella Wellness, we will provide the required disclosures, consent mechanisms, consumer rights, and other safeguards.

Meridella Wellness maintains this general Privacy Policy as its primary global privacy notice.

Where a separate consumer health data privacy policy or supplemental notice is legally required, we will provide it in the manner prescribed by applicable law.

Nothing in this section limits mandatory rights or protections available under applicable consumer health privacy legislation.

Our website and application may use cookies, local storage, and similar technologies for:

• Account authentication
• Session management
• Security
• Remembering user preferences
• Maintaining website and application functionality

Additional analytics or marketing technologies may be used if implemented and appropriately disclosed.

Social media platforms and third-party websites may independently use tracking technologies when users interact with their services.

Paddle’s checkout and payment services may use cookies or similar technologies for payment processing, fraud prevention, security, and transaction functionality, as described in Paddle’s applicable privacy disclosures.

Where applicable law requires consent for nonessential tracking, we will request consent before activating those technologies under our control.

Acceptance of our Terms of Service does not replace separate cookie consent where required.

Users may also manage certain technologies through browser or device settings.

We use or plan to use third-party services to operate and market Meridella Wellness.

These include:

Lovable — Website and Application Infrastructure

Website and application development, hosting, and deployment-related services.

Supabase — Authentication and Data Infrastructure

Application authentication, databases, and backend infrastructure.

Kit — Email Marketing and Newsletter Management

Newsletter subscriptions, free-resource delivery, and email communications.

Metricool — Social Media Management

Planned social media scheduling, management, and analytics.

Instagram, TikTok, and YouTube — Social Media Platforms

Social media engagement, marketing, and platform-provided analytics.

Paddle — Payment Processing and Merchant of Record

Paddle is the planned authorized reseller and merchant of record for eligible digital purchases and subscriptions.

For transactions processed through Paddle, it handles payment collection, applicable transaction taxes, subscription billing, refunds, fraud prevention, and related transaction services.

Paddle and Meridella Wellness may each act as independent data controllers for information processed in connection with these transactions, according to their respective responsibilities and applicable law.

Paddle Privacy Policy: https://www.paddle.com/legal/privacy

We may also use additional technical and operational providers where reasonably necessary.

We disclose personal information only for legitimate operational, contractual, legal, or otherwise disclosed purposes.

Certain providers may independently act as data controllers under applicable law.

We may disclose personal information:

• To service providers performing services on our behalf
• To Paddle in connection with purchases, subscription administration, billing support, refunds, and transaction-related matters
• To comply with lawful requests
• To investigate fraud or security incidents
• To protect our legal rights
• In connection with a lawful corporate transaction, subject to applicable protections

For Paddle-processed transactions, Paddle may collect payment-related personal information directly from customers rather than receiving all such information from Meridella Wellness.

Meridella Wellness does not sell customer personal information or intentionally share it for cross-context behavioral advertising.

If our practices change, we will update our disclosures and provide legally required rights and choices before undertaking the relevant activities.

Meridella Wellness LLC is owned by Meridella Enterprises LLC.

The parent company may perform corporate administration, accounting, governance, or other legitimate business functions.

If customer personal information is shared with or accessed by Meridella Enterprises LLC, that processing will be limited to legitimate purposes and subject to applicable data protection requirements.

This disclosure does not authorize unrestricted sharing of customer information between affiliated entities.

Meridella Wellness operates in the United States and may serve customers internationally.

Personal information may be processed in the United States or other countries where our service providers operate.

Where applicable law requires safeguards for international transfers, we will use an appropriate lawful mechanism.

Such mechanisms may include:

• Adequacy decisions
• Standard Contractual Clauses
• The UK International Data Transfer Agreement
• An applicable UK Addendum
• Other legally recognized safeguards

The applicable mechanism depends on the actual service provider, destination, and data-processing arrangement.

Individuals may contact us for information concerning applicable transfer safeguards.

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy or as required by law.

Retention depends on the type of information.

Account Information

Generally retained while an account remains active and afterward only where necessary for lawful operational purposes.

Newsletter Information

Retained while subscribed, with limited additional retention for unsubscribe and consent records.

Purchase and Subscription Records

Retained as necessary to administer purchases and subscriptions, resolve disputes, provide customer support, and comply with applicable financial, tax, and accounting obligations.

Paddle independently determines the retention of information it processes for its own merchant-of-record responsibilities, subject to applicable law and its privacy notice.

Technical Records

Retained for periods reasonably necessary for security, troubleshooting, and service operation.

User-Created Wellness Content

Retained as necessary to provide requested application features, subject to deletion requests and lawful exceptions.

Where information is no longer necessary, we take reasonable steps to delete or de-identify it.

Specific retention schedules may be provided in supplemental notices or updated disclosures where required.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These may include access controls, authentication measures, encrypted communications, and service-provider security protections.

Payment information submitted through Paddle’s checkout is handled through Paddle’s payment infrastructure and applicable security procedures.

No electronic system can guarantee absolute security.

Where a personal data breach triggers notification obligations, we will notify affected individuals or relevant authorities within applicable legal deadlines.

Depending on your location and applicable law, you may have rights to:

• Access personal information
• Correct inaccurate information
• Request deletion
• Request data portability
• Restrict or object to certain processing
• Withdraw consent
• Opt out of certain marketing or data-sharing activities
• Challenge certain automated decisions
• Submit complaints to privacy regulators

Privacy requests concerning information controlled by Meridella Wellness may be submitted to: connect@meridellawellness.com

For information independently controlled by Paddle, customers may also exercise applicable rights through Paddle’s privacy contact procedures.

We may request reasonable identity verification before fulfilling requests.

We will respond within applicable statutory deadlines.

Where the GDPR applies, individuals may exercise rights provided under Articles 15–22, subject to applicable conditions and exceptions.

These include access, rectification, erasure, restriction, portability, objection, and certain protections against automated decision-making.

Qualifying requests generally must be answered within one month, subject to lawful extensions.

Individuals may complain to a competent data protection supervisory authority.

Where required by Article 27 GDPR, Meridella Wellness must appoint an EU representative and provide that representative’s contact information.

Where the UK GDPR applies, individuals may exercise applicable rights concerning access, correction, deletion, restriction, portability, objection, and certain automated decisions.

Qualifying requests generally must be answered within one month, subject to applicable extensions.

Individuals may complain to the UK Information Commissioner’s Office.

Where legally required, Meridella Wellness must appoint a UK representative and disclose the representative’s contact information.

Where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies, eligible California residents may have rights to:

• Know and access personal information
• Request deletion
• Request correction
• Obtain information about relevant disclosures
• Opt out of covered sales or sharing
• Limit certain uses of sensitive personal information
• Exercise rights without unlawful discrimination

Applicable California requests generally must receive a substantive response within 45 days, subject to lawful extensions.

We do not sell personal information or intentionally share it for cross-context behavioral advertising.

Where required, we will honor applicable authorized-agent requests and recognized opt-out preference signals.

Residents of certain other US states may have additional privacy rights under applicable consumer privacy laws.

These may include access, correction, deletion, portability, opt-out rights, and appeals of denied requests.

We will provide applicable procedures and response deadlines where required by law.

Where PIPEDA or applicable provincial privacy legislation governs our activities, individuals may have rights relating to meaningful consent, access, correction, and withdrawal of consent.

Certain provinces, including Quebec, may impose additional requirements.

Individuals may contact Meridella Wellness with requests or complaints and may have the right to complain to the Office of the Privacy Commissioner of Canada or a competent provincial authority.

Where Australia’s Privacy Act and Australian Privacy Principles apply, individuals may have rights to access and correct personal information and submit privacy complaints.

We will evaluate applicable requests and cross-border disclosure requirements under relevant Australian law.

Individuals may contact the Office of the Australian Information Commissioner where appropriate.

Where Brazil’s Lei Geral de Proteção de Dados applies, individuals may have rights relating to:

• Confirmation of processing
• Access
• Correction
• Anonymization, blocking, or deletion
• Data portability
• Information about disclosures
• Withdrawal of consent
• Objection to certain processing
• Review of certain automated decisions

Individuals may submit requests to Meridella Wellness and may have the right to contact Brazil’s National Data Protection Authority.

Other jurisdictions may provide additional rights or impose additional obligations concerning personal information.

Where applicable, we will comply with mandatory privacy requirements, including relevant rules concerning consent, access, deletion, security, and international transfers.

We may provide supplemental jurisdiction-specific notices when necessary.

Meridella Wellness services are intended for adults aged 18 years or older.

We do not knowingly solicit personal information from children under 18.

If we learn that information has been collected from a child in violation of applicable law, we will take appropriate corrective action.

Parents or guardians may contact connect@meridellawellness.com with concerns.

Our services may use automated processes for routine functionality, including scheduled notifications, subscription administration, and security monitoring.

These processes are not intended to make decisions producing legal or similarly significant effects concerning individuals.

If we introduce such decision-making, we will provide required notices and safeguards.

Our website may link to third-party websites, social media platforms, and payment services.

These services operate under their own privacy policies and may independently collect information.

Customers completing purchases through Paddle should review Paddle’s applicable privacy disclosures.

Paddle Privacy Policy: https://www.paddle.com/legal/privacy

We encourage users to review relevant third-party privacy notices.

Meridella Wellness aims to provide accessible privacy information.

Individuals who encounter difficulty accessing this Policy may contact connect@meridellawellness.com.

We will consider requests for accessible formats or assistance in accordance with applicable law.

We may update this Policy to reflect changes in our services, technology, business practices, or legal obligations.

Updates will be reflected in the Last Updated date.

Where legally required, we will provide additional notice or obtain consent before implementing material changes.

For privacy questions, requests, or complaints, please contact:

We may request reasonable information to verify identity before processing privacy requests.

Individuals may also have the right to contact a competent privacy regulator or pursue remedies available under applicable law.